What a crazy year!
Category : Our Blogs
We survived 2018
If you are reading this post it means you have survived!
Well done, you are still here, you made it!
So many companies, both large corporate and small business’s took a hit in 2018…some closed down completely, others down scaled or got new investors.
2018 changed they way we approach any marketing activities
Quote from Brandwatch – “Thinking back on it all — Facebook dramatically changing their relationship with advertisers and vendors, GDPR taking effect across Europe, value-based shopping and the related buzzy, take-a-stand marketing campaigns — it hardly feels like everything happened in the same year.”
Value based shopping will definitely play a big role in the consumers buying habit this year.
The big question how do we survive 2019 when most of us and our customers are just barely hanging on.
Most companies stopped marketing activities or have scaled it down to almost nothing and have been doing so for the last couple of years. This obviously has a positive impact on you bottom line for the short term, but can hurt your company in the long run. It was assumed that brand loyalty will prevail and customers will stay with you.
Now we see that customers are buying with their hearts. They want to know what you stand for, what you are giving back. They are weighing the the principles, price as well as quality
In 2017 statistics show that 67% Of belief-driven buyers, bought a brand for the first time because of its position on a controversial issue & 65% will not buy a brand because it stayed silent on an issue it had an obligation to address. One in two were belief driven buyers.
In 2018 we saw a rise to two out of three people to be belief driven buyers. They will choose, switch, avoid or boycott a brand based on its stand on societal issues? This now is applicable to all generations and income levels!
Additionally, brand loyalty has been on the decline for years due to increased competition, and more general cultural shifts.
How can we assess the new decision matrix for consumers in an increasingly complex purchasing journey? Price, convenience, new environments emerging daily – plus consumers want a trusted brand but not too corporate. Yikes!
— Julie Pender, Jim Beam Bourbon
Grow Your Business
by Keeping Your Name in Front of Customers
Ever wondered whether Twitter or Instagram of Facebook is the better social media platform for your business? Or maybe its Blogs or a YouTube Video, or maybe you should just give them a pen..
The point is all of them…it really just depends on so the trend at the time…You cannot afford to stick with just one thing because it work for your father and for his father before him
The bottom line is we can never stop marketing as that could mean the death of the company
Keeping your name in front of customers and prospects is critical to growing your business especially if you rely heavily on word-of-mouth and referrals. You’ve got to find ways to make it easy for people to remember you and even easier to find you.
Fun & functional as well as memorable and cost-effective promotional items is still effective as we just love getting stuff for free, especially if it is something that would probably be used daily
The point to high light though is – it must be through the creative use of promotional products- items
Who hasn’t received a pen, key chain, or mug imprinted with a company’s name and phone number on it? But do you know the true power of promotional products and how to use them most effectively?
Consider These Statistics:
The “staying power” of promotional products is what makes the difference. Unlike ads that can be overlooked, a good quality promotional product is functional and used for a very long time. Imprinted with your logo, website and phone number, these branded products continue to remind people of your business long after they have been received.
The following statistics and trend information from the Promotional Products Association International might surprise you:
Banner ads…27% Print & TV ads…53.5% Promo Products…76.1%
Promotional products are used daily, and 83 percent of consumers use them more than once!
Promotional products provide brands with a reliable path to reach the target consumer group by positioning their message as it will be best received. In fact, according to PPAI research, promotional products are the most welcomed form of advertising by all generations and considered most effective in providing a rationale to respond
Try to pick a time that ties in with something directly related to your business – use your slogans, product benefits or even the results your service delivery will have on your customers
Exactly what are Promotional Products?
Promotional products are tangible symbols. They are usually imprinted with a company’s name, logo or message, and include useful or decorative articles of merchandise that are utilized in marketing and communication programs. They include ad specialties, business gifts, premiums, other identification applications, and recognition awards. When promotional products are distributed free, they’re referred to as advertising specialties. When the items are given in exchange for a purchase, deposit or financial contribution, they’re called premiums. Other kinds of promotional products are business gifts and awards.
Quality off Gifts & Delivery Methods
It is not only the quality of the product that is gifted that needs great evaluation, but also by what method it is given,’ said Nick Sarnadas, event director for the Markex 2018 tradeshow at Specialised Exhibitions Montgomery. ‘As a brand, have you considered all the consequences of your promotional campaign? Have you set boundaries? Are you at risk of it all getting to unmanageable and damaging your brand?’
He explained that social media channels have become popular platforms to swiftly spread the promotional freebie word. ‘A hashtag is far cheaper than running a media campaign,’ he pointed out. ‘However, social media can morph into a life of its own and, if a proper strategy is not in place, the short-term excitement can turn into a detrimental disaster in the long term. Just imagine the hashtag, the shares and comments, should you have run out of freebies, or your promotional item not live up to its hype, and no terms and conditions are in place?’
Sarnadas stressed, ‘That said, the promotional item still has a critical place within the marketing mix, but rules need to be adhered for it to garner a positive reputation, a loyal customer and a potential buyer.’He said that the easiest means to judge your promotional campaign and item is to put yourself into your customers’ shoes. Ask yourself, what value do I expect my client to obtain – and vice versa, what value should my brand get from this. That pinpointed value is the ultimate goal from which your strategy, good planning, item inventory and rollout follows. Never lose sight of this value and nurture and protect it, because this value holds both your reputation and the customer experience.
‘Remember, everyone loves a freebie, and promotional items remain hot news – but, the “free” needs to be treated precious.’ Don’t make a costly mistakes